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The MARKETING Area of Emphasis

What’s New in Marketing?

Marketing 4825 (Pricing and Channel Strategies)
Course Describtion This course is designed to provide you with a thorough overview of both the strategic and tactical aspects of pricing strategies. 


The Marketing department has renumbered two of their courses:
MKTG 4150 - Sales Management is now MKTG 3150 and MKTG 4400 - International Marketing is now MKTG 3450. These courses will still count in your Area of Emphasis and as prerequisites for the Senior Capstone class MKTG 4850. if you started in Leeds prior to Summer 2009.

What courses will you take as a marketing student? Flowchart

What order should these courses be taken in?
Following is a sample schedule for your BCORs and Area courses. This gives you an idea of what you should take and when. Critical prerequisites are noted so read carefully. This is not the only way to arrange your course—use this as a reference tool and work with your academic advisor to plan your schedule.

FRESHMEN

BCOR 1010 Intro to Business,   BCOR 1020 Business Statistics

SOPHOMORE

BCOR 2000 Accounting,   BCOR 2200 Finance

BCOR 2300 Management,   BCOR 2400 Marketing

BCOR 2500 Systems

JUNIOR

BCOR 3010 Social Responsibility,   BCOR 3000 Business Law

MKTG 3250 Buyer Behavior,   MKTG 3350 Marketing Research

JUNIOR/SENIOR

MKTG 4--- MKTG 4---

SENIOR

MKTG 4---  &  MKTG 4850 Senior Seminar in Marketing

NOTES

  1. We strongly recommend that you complete BCOR 2400 during the sophomore year.  If you do not complete all BCORs during the sophomore year, you can still graduate on track. Taking one or more of these in the fall of your junior year will still allow you to finish on time. 
  2. You must complete MKTG 3250 and 3350 by the end of your junior year to stay on track. You may take them both at the same time. The prerequisites for these courses are BCOR 2400 and 52 hours completed. 
  3. You will choose (3) 4000-level MKTG courses. The prerequisites for all 4000-level MKTG courses are MKTG 3250 and 3350 so you must complete these first.
  4. You must successfully complete (2) 4000-level MKTG courses before you can enroll in MKTG 4850. The 3rd 4000-level MKTG course may be taken along with MKTG 4850.
  5. You will also complete 15-18 hours of Business electives, which can be spread throughout the junior and senior years.

Need more information about the MKTG area?
Visit the MKTG Area page for information about marketing, MKTG Course Descriptions, and the YUMM pages.

ACADEMIC ADVISORS
Visit the Undergraduate Student Services office for:

  1. Questions about degree requirements.
  2. Questions about policies, procedures, etc...
  3. Registration concerns and assistance.
  4. Help planning your schedule.
  5. Preparation for graduation.
  6. Preapprovals for Study abroad and Transfer credit
  7. Information on course prerequisites and sequencing
  8. Assistance if on academic probation or suspension
  9. Personal issues that are affecting your academic performance.
  10. Referrals to available on campus resources for study skills, tutoring, health and wellness, and etc…
  11. General academic questions and concerns.

Contact Us


FACULTY ADVISOR
Visit the faculty advisor in MKTG for :

1. Assistance in selecting which 4000-level area courses to take to meet your career goals.
2. Assistance choosing business electives that will complement your area
3. Questions about the content of MKTG courses
4. Discussion about the field and career possibilities within the field.

The Current MKTG advisor is:
Steve Engel
Office: KOBL 403
Office Hours: Mon 2:00-3:00pm;  Wed 9-9:50 and, Fri 12- 12:50pm
Steve.Engel@colorado.edu