Ted Andersen Professor
Director of Center for Research on Consumers’ Financial Decision Making
Honors and Distinctions:
Paul D. Converse Award for Outstanding Contributions to the Science of Marketing
Fellow, American Psychological Association
Fellow, Society for Consumer Psychology
William O'Dell Award for outstanding article in Journal of Marketing Research
JCR Award for best article in 1988-1990 in the Journal of Consumer Research
JCR Award for best article in 1991-1993 in the Journal of Consumer Research
Marketing Science Institute/Paul Root Award for greatest contribution to practice of marketing in 1997 Journal of Marketing
American Marketing Association Louis Stern Award for Outstanding 1997-2002 Article on Marketing Channels and Distribution
Marketing Science Institute 2001 Robert D. Buzzell MSI Best Paper Award
Marketing Science Institute 2009 Robert D. Buzzell MSI Best Paper Award
"Teacher of the Year Award," College of Business Administration, University of Florida (1992)
Honorable Mention, Daimler-Chrysler MBA Elective Teacher of the Year, Duke University (2001 & 2002)
Bank of America Outstanding Faculty Award, Fuqua School of Business, Duke University
Professional Affiliations:
President of Policy Board, Journal of Consumer Research
Member of the Editorial Boards:
Journal of Consumer Research
Journal of Marketing Research
Journal of Marketing, Journal of Consumer Psychology
Research Interests:
Consumers’ financial decision making
Intertemporal choice and saving for retirement
Mortgage decisions
Propensity to plan
Assistive technologies on Internet
Mediation tests
Teaching Interests:
Marketing Intelligence
Marketing Research
Design and Analysis of Experiments in Business
Selected Publications:
Burson, Katherine, Richard P. Larrick, and John G. Lynch, Jr. (in press), "Six of One, Half Dozen of the Other: Expandig and Contractng Numerical Dimensions Produces Preference Reversals," Psychological Science.
Alexander, David L., John G. Lynch, Jr., and Qing Wang (2008), “As Time Goes By: Do Cold Feet Follow Warm Intentions for Really-New vs. Incrementally-New Products?” Journal of Marketing Research, 45 (June), 307-319. Recipient of the 2009 Robert D. Buzzell MSI Best Paper Award from the corporate trustees of the Marketing Science Institute.
Lo, Alison Kingchung, John G. Lynch, Jr., and Richard Staelin, (2007) “How to Attract Customers by Giving Them the Short End of the Stick,” Journal of Marketing Research, 44 (February), 128-141.
Lynch, John G., Jr. and Gal Zauberman (2006), “When Do You Want It? Time, Decisions, and Public Policy,” Journal of Public Policy and Marketing, 25 (Spring), 67-78.
Zauberman, Gal and John G. Lynch, Jr. (2005) "Resource Slack and Discounting of Future Time versus Money," Journal of Experimental Psychology: General, 134 (1), 23-37. Summarized in Psychology Today, New Scientist, Scientific American, NY Times, US News & World Report, Boston Globe, and others.
Diehl, Kristin, Laura J. Kornish, and John G. Lynch, Jr. (2003) “Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity,” Journal of Consumer Research, 30 (June), 56-71.
Wood, Stacy L. and John G. Lynch, Jr., (2002) “Prior Knowledge and Complacency in New Product Learning,” Journal of Consumer Research, 29 (December), 416-426.
Hutchinson, J. Wesley, Wagner A. Kamakura, and John G. Lynch, Jr., (2000) “Unobserved Heterogeneity as an Alternative Explanation for ‘Reversal’ Effects in Behavioral Research.” Journal of Consumer Research, 27 (December), 323-344.
Lynch, John G., Jr. and Dan Ariely (2000), “Wine Online: Search Costs and Competition on Price, Quality, and Distribution,” Marketing Science, 19 (1), 83-103. Partially reproduced as Marketing Science Institute Report #99-104, “Electronic Shopping for Wine: How Search Costs Affect Consumer Price Sensitivity, Satisfaction with Merchandise, and Retention.” Recipient of the 2001 Robert D. Buzzell MSI Best Paper Award from the corporate trustees of the Marketing Science Institute. Summarized in Lisa Bransten, “There’s More to E-Commerce Than Just the Lowest Prices,” Wall Street Journal Interactive Edition, July 7, 1998, and in Katherine Zoe Andrews, “The Dynamics of Marketing in Cyberspace,” Insights from MSI, Fall 1999. Finalist for John D. C. Little Award, 2001, for the best paper published in Marketing Science/Management Science in 2000. Finalist for INFORMS Society for Marketing Science 2009 Long Term Impact Award. Among 10 most cited papers published in any marketing journal in 2000-present. Cited by Shugan (2008) as 5th among all papers in the history of Marketing Science in citations per year.
Alba, Joseph, John Lynch, Barton Weitz, Chris Janiszewski, Richard Lutz, Alan Sawyer, Stacy Wood (1997), “Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces,” Journal of Marketing, 61 (July), 38-53. [Winner of the 1998 Paul Root/MSI Award for greatest contribution to the practice of marketing in 1997 Journal of Marketing. Winner of 2005 Louis Stern Award for Outstanding 1997-2002 Article on Marketing Channels and Distribution. Reprinted in Marketing Communications Classics, (Eds. M. Fitzgerald and D. Arnott), London: Thompson Learning 2000, in “Internet Marketing: Readings and Online Resources, (Ed. Paul Richardson), New York: McGraw-Hill Irwin 2001, and as “Achat interactif a domicile: quels avantages pour les consommateurs, les distributeurs et les producteurs presents sur le marche electronique?” in Recherche et Applications en Marketing, Vol. 13, N°3, 38-53. Partially reproduced as Marketing Science Institute Report #97-105, “Interactive Home Shopping and the Retail Industry.” Summarized in Thomas Kiely, “Interactive Home Shopping: The Pleasures and Perils of Selling in Cyberspace,” Harvard Business Review, September-October 1996, p. 12.] Among 10 most cited papers published in any marketing journal 1997 to present.