The Marketing Division
Send a Message with Your Success
You understand that effective marketing is crucial to the success of all companies large or small, but you need cutting-edge ideas and knowledge to implement your vision. Let the Leeds MBA be your doorway into the art and science of successful business communication. With our experienced faculty, innovative research, and an engaged business community, we are firmly positioned to help you create a successful marketing career.
You will learn to create, deliver, and enhance business value through the development, communication, and distribution of products, services and ideas. Our faculty will help you analyze and understand a company's customers, competitors and resources. From that you will identify viable opportunities, and then develop marketing strategies to capture the most desirable markets. The final step is implementing your vision through product development and planning, pricing, communications, and distribution.
Your MBA experience will be immersive and complete. The marketing faculty at Leeds is well-trained, experienced, and diverse. Through research, internships, case-studies and presentations you will hone the skills needed to realize your MBA goals.
The marketing division emphasizes:
- Brand strategy development
- Entrepreneurial marketing
- Sustainable and ethical management practices
- Consulting skills
Areas of faculty interest range from the study of buyer decision making, brand strategy development, entrepreneurial marketing, e-business marketing, and marketing strategy to econometric modeling, pricing, marketing communications, ethnic and gender influences on marketing, new product development, marketing research, and international marketing.
Learn more about the Marketing Division.