IT Founders: Participate in Leeds Research

Take a 20-minute survey about your professional and social networking habits, make a difference in scholarly research. Survey closes August 5.  

Xin “Eva” Yao, Assistant Professor
Management & Entrepreneurship

Leeds School of Business Assistant Professor Eva Yao is soliciting responses to her latest survey on IT startup founders’ strategic choices in networking (including how, when, and with whom the founder/CEO decides to network).

If you’re currently working on your own new venture or have founded or co-founded new ventures in the past in any IT-related industry (such as software, computer hardware, Internet, semiconductors, etc.), please consider participating in the survey.  The survey is best viewed with a laptop, desktop, or tablet (works great on iPads), but does not display well on smart phones.

After finishing the survey, respondents have the opportunity to opt in to receive a customized report of the study results and an invitation to a special event in fall 2012 where a panel of entrepreneurs, business professionals, and professors will discuss the results of the study and comment on strategies for building professional and personal networks.

Please share this information with friends and colleagues who are IT CEOs/founders.
If you know someone who qualifies for the survey, please forward this message and link to the survey:
If you have any questions, please contact Professor Eva Yao at

Related: Read more about how entrepreneurs in the community have contributed to research in the past, and read the findings that were collected.

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In the Garden of Good Ideas

Whether or not you believe in “good” news and “bad” news,  there’s one kind or another in store for those of you who are concerned with ideas–both the “good” and “bad” varieties–in new venture creation.  (No word yet on the “ugly.”)

Laura Kornish

From the research of Leeds School of Business Associate Professor of Marketing Laura Kornish and University of Pennsylvania – Operations & Information Management Department Professor Karl Urich comes the answers to questions like:

“How much does the raw idea matter in determining innovation success?” And, “how can we identify good ideas, given that idea quality is an elusive notion? How effective is a particular idea selection process at discerning what is good?”

Using data from Quirky — a community-driven product development company–along with multiple measures of idea quality that they obtained, Kornish and Ulrich  examined descriptions of raw ideas, the ultimate product designs that resulted from those ideas, and sales data. You can read more about Quirky, as featured in the July 2011 issue of Entrepreneur.

As for the central question about the quality of ideas, the study’s findings confirm  that ideas do matter.  And as an interesting aside about how to figure out which ideas are good or not so much, the research duo found that, in the realm of household consumer goods anyway, surveying consumers is a better way to determine what the “good” ideas are, rather than using even highly experienced experts to rate ideas. (Crowdsourcing, anyone?)  This likely means that entrepreneurs should devote energy to identifying good ideas. But they shouldn’t judge for themselves whether the idea is good; they should follow up on their hunches with market research.

Read the paper by Kornish, Laura J. and Ulrich, Karl T.:  The Importance of the Raw Idea in Innovation: Testing the Sow’s Ear Hypothesis.
Kornish’s guest post: Could it Be that Ideas are Underrated?

Find other Leeds School of Business faculty research gems and apply them to ventures of your own. At the Leeds School’s YouTube channel and at the web site.

Now if only there was a study that could tell us if there really are two kinds of people in the world.

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The Entrepreneurial MBA

This is his guest entry by Ben Buie, a Leeds School of Business MBA candidate who’s completed his first year in the full time program. 

If you are an entrepreneur trying to decide where to get an MBA, this article is for you. I hope my experience and insight can help you, especially if you’re a tech entrepreneur who doesn’t want to live in Silicon Valley or Boston.

Who Am I?

I’m a serial entrepreneur. I’ve studied entrepreneurship, lived it, failed at it, and had one small success: (an online necktie retailer), which I launched my freshman year at Brigham Young University (BYU). After graduating with a degree in entrepreneurship, I launched, a web design and development company. Unfortunately, it failed 6 months later. Needing to support my wife and first son, I packed my bags and took an underwhelming job as an analyst at Payless Shoe Store. The experience gave me insight into the operations of a big corporation, valuable information that I hope will improve my leadership skills. After two years, I decided to attend business school to expedite my transition back to entrepreneurship, with the intent to use the classes, faculty, and resources to form a team, make connections, perform feasibility analysis, raise capital, and launch.

Choosing Leeds
I wanted an MBA program that is as passionate about entrepreneurship as I am. Even though many business schools rank highly for entrepreneurship, I was unimpressed by their entrepreneurial culture or by their curriculum, which didn’t appear to nurture the entrepreneurial spirit.

Still, I found several schools that met my criteria and narrowed my list to Babson, BYU, Rice, Syracuse, and Boulder. These programs have the curriculum, clubs, competitions, and resources to support their entrepreneurship program. (Stanford and MIT were eliminated because I didn’t want to live in the Bay Area, and I missed the application deadline, respectively.)  I was accepted to all five of the schools I applied to, and I chose Leeds because of two distinguishing factors: the school’s curriculum structure, and the Boulder community.

More than 50% of Leeds’ classes are electives: two the first year, and every single class the second year. By giving students the freedom to build their own education, the program encourages entrepreneurial thinking.  Leeds also helps students launch companies. Evidence of that is the New Venture Creation Track, which I anticipate will help me plan and launch another startup company.

The Boulder community is renowned as a center for innovation. Articles in Entrepreneur on cities that energize businesses feature Boulder;  the New York Times often runs stories with a Boulder backdrop. The consistent theme is if you love the outdoors and entrepreneurship, then Boulder is for you.

When I interviewed at Leeds, each person I spoke with had personal experience with Boulder’s special community. I left with the impression that Boulder and Leeds share the same goal: to make Boulder one of the best places in America for startups.

Boulder Entrepreneurial History

Within the first couple days in Boulder, I came across a great article in The America, a journal of the American Enterprise Institute. The premise of the article, “Start-Up Town,” is that if you want your city to be entrepreneurial, don’t ask how to become like Silicon Valley, ask how to become like Boulder, Colorado.

Start-Up Town explains how small groups of entrepreneurs, led by Brad Feld, began building a startup community in the mid 90’s. Later, thanks to some successful startups, Boulder had more professional opportunities to offer. Through time, some of the local bloggers and podcasters gained national recognition and the word spread that Boulder is for startups.

Building on this national recognition, David Cohen, a serial entrepreneur with a recent successful exit, approached Feld about launching a new kind of investment fund similar to Y Combinator, a Silicon Valley based incubator. The new incubator, called TechStars would focus more on community and mentoring. Brad liked the idea and today, teams from all over the US compete for one of approximately 10 Boulder openings a year. Each team accepted receives office space, access to an impressive network of mentors and advisers and a decent amount of seed capital in exchange for a 5% equity stake in the company.  TechStars is harder to get into than Harvard, and offers 2-3 internship positions to Leeds students each year.

The Deming Center for Entrepreneurship

The first thing you’ll do when you come to Leeds is orientation: two weeks of free food, team building, networking, and information overload. Glad I did it, glad it’s done, and also glad I got to see that entrepreneurship is engrained in every aspect of this school.

Within the first couple days of orientation, Paul Jerde, a successful entrepreneur, introduced the Robert H. and Beverly A. Deming Center for Entrepreneurship. Jerde, now the Executive Director of the center, shared an impressive list of startups that have been launched by Leeds grads and informed us of the Deming Network. This network consists of 70+ board members from the community, representing almost every industry, who find engaging with MBA students the highlight of their board duties.

The Deming Center also provides students with scholarships, tickets to local entrepreneurial events, and support for ideas that promote entrepreneurship at CU. Earlier this year, I launched a monthly cross-campus pitch club to connect entrepreneurs from all departments, and the Deming Center has provided feedback, refreshments for meetings, and logistical and communication support.

Entrepreneurial Clubs

When I came to Leeds I knew of two entrepreneurial clubs: the Graduate Entrepreneurs Association (GEA) and the Collegiate Entrepreneur’s Organization (CEO), both run in the business school. I was surprised, however, to learn that there are numerous cross-campus and industry specific clubs, along with clubs associated with the law school, the engineering school, the music school, ATLAS, and others–all of which are focused on entrepreneurship and hold networking events and other opportunities to connect.

During a networking reception I met Brad Feld, and asked him if he would be open to giving me feedback on a company I’m planning to launch. He gave me his personal email and said he would be happy to help. I also met Brad Bernthal, Associate Clinical Professor at CU Law, who told me about the Entrepreneurial Law Clinic, which offers free legal help to entrepreneurs who are moving forward with business ideas.

Is this place too good to be true?

If I hadn’t been here for a year now, I might answer “yes.” Having been here a while, I can confidently say that CU-Boulder should be ranked the #1 public university for entrepreneurship in the country, especially for tech entrepreneurship. Feel free to contact me at to continue the conversation.

Additional Resources

If you want to read more about Boulder, Brad Feld did an interview with Fast Company in 2010 entitled “Why you should start a company in…Boulder” . Bloomberg published “Why Boulder Is America’s Best Town for Startups.” You’ll find other such articles at the GEA website.

Here are some helpful websites and links to help you plug into the entrepreneurial community at CU and Boulder:

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Focus on Faculty Research at Leeds: Emotions and Entrepreneurship

As part of the Leeds School of Business Faculty Focus Discussion Series, Associate Professor of Management and Entrepreneurship Maw Der Foo discussed his research on the role of emotions in the workplace.

Ask anyone and you’ll get consensus: emotions can complicate the most basic actions and thoughts. Dr. Maw Der Foo investigates how everyday emotions impact entrepreneurs and their enterprises. This unique angle allows him to analyze entrepreneurship from a critical and fresh perspective and offers broad practical implications.

“A lot of people talk about entrepreneurship from a strategic perspective,” he said. “And in entrepreneurship, emotions are less studied. But they’re important. They affect risk perception and the willingness to take risks. Emotions impact effort and the effectiveness of coping with stress.”

In fact, the impact of an entrepreneur’s emotions can be so influential that Foo titled his talk “The Roller Coaster Ride.” Dr. Foo then discussed four specific papers he’s published before examining their broader implications.

Emotions and Risk Perception

In “Emotions and entrepreneurial opportunity evaluation,” Entrepreneurship Theory & Practice, Foo examined how emotions affect opportunity evaluation. Specifically, he analyzed whether specific emotion characteristics such as fear, anger, or happiness impact an individual’s risk perception.

Previous studies suggested that positive emotions lead to positive valiance—when individuals feel good, they take more action; by contrast, negative emotions lead to negative valiance. When entrepreneurs they feel bad, they withdraw.

However, Dr. Foo’s research concludes that the specific emotional characteristics are more important than general feelings of “good” and “bad.”

“When one is fearful, he perceives more risk,” said Dr. Foo. “But when one feels angry, he feels hostile, and an anger reaction usually provokes an aggressive response. Angry people take action.”

In the paper, Dr. Foo distinguishes between “approach” emotions and “withdrawal” emotions and found that people who have more approach emotions like anger or happiness took more risk.

He conducted the study by asking participants to write down scenarios where they felt specific emotions, such as happiness or anger. He then discussed potential ventures and measured subjects’ reactions.

“Emotions are a lot more malleable than we think they are,” said Dr. Foo. “Creative entrepreneurs can plant positive emotions to influence the thoughts of the venture capitalists to yield a more positive outcome.”

Emotions and entrepreneurial planning

In the next study, Dr. Foo and colleagues focused on how emotional state impacted the effort entrepreneurs put into their ventures. (See Uy, M.A., Foo, M.D., & Aguinis, H. (2010). Using experience sampling methodology to advance entrepreneurship theory and practice, Organizational Research Methods, 13(1), 13-54.) This research earned the team a 2011 thought leadership award from the American Academy of Management.

In order to survey people in the moment, Dr. Foo and his team built a downloadable program for their cell phones that beeped at periodic intervals, signaling it was time to respond to a quick survey. The questions focused on their emotional state at the time of the survey, and the team collected data four times a day for two weeks.

“The advantage was we captured people in their real environment over a good reach of time,” said Dr. Foo. “We found that emotions, whether positive or negative, made you want to do things. Emotions are very activating.”

The team also found that entrepreneurs with positive emotions put effort into both current and long-term planning that would help their venture in the future. For instance, they devoted time to developing new clients or finding a new supplier.

“We expected that positive emotions would let you take a more futuristic approach,” said Dr. Foo. “When you feel good, the quick heuristic of positive emotions is ‘I can relax.’ Negative emotions would lead to more current actions focusing on the present.”

When emotional impact is strongest

Adding to the body of research, Dr. Foo and his colleagues are also studying when in an entrepreneurial venture emotions play the strongest role. In their paper-in-progress, the team found that emotion effects are stronger at earlier, rather than later, periods of the entrepreneurial venture.

“Once the venture is more established, the reliance on emption as motivation is less important,” said Dr. Foo. “At this time, there is more structure and organization. By contrast, an entrepreneur has more freedom and uncertainty, and that will drive the emotional effects.”

Emotions and coping strategies

Finally, Dr. Foo addressed a study focusing on how entrepreneurs deal with stress. Their findings are in a paper that they have revised and resubmitted to the Journal of Business Venturing. Dr. Foo highlighted two types of stress coping strategies, noting that a coping strategy is not always effective (“Coping strategies only mean you try to cope, they don’t touch on the efficacy of the strategy).

These two methods include “active” and “avoidance.” The study found that active strategies were successful for both new and experienced entrepreneurs. By contrast, avoidance strategies only worked for the experienced entrepreneurs.

“If you’re experienced, you know it is OK to step away and take a break from your venture,” said Dr. Foo. “If you are a first time entrepreneur, you may not be aware of your options.”

Big picture

“Our research shows that emotions play a great role in entrepreneurship,” said Dr. Foo. “They influence how much risk you take, the type of coping strategies that are effective, and how you plan your business.”

Ultimately, entrepreneurs with a happier state of mind take higher risks, while more fearful entrepreneurs are more most risk averse. Perhaps more importantly, said Dr. Foo, is that his growing body of research demonstrates that people who understand the impacts of emotions can use that to their advantage. For instance, they can try to manipulate the emotions of potential investors to be more positive, which could contribute to a more amenable outcome for the entrepreneur. Also, entrepreneurs could work on their own emotional state as they better understand the role emotions play.

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Department of Energy Invites Young Alums to Washington DC

They’re graduates now, but just a month ago, three undergraduate students from University of Colorado at Boulder took the CU Cleantech New Venture Challenge, and put their business idea—called BioRecyclean—to the test.  Biorecyclean took second place in the inaugural Western Midwest Regional competition.  Since then, the team has been invited to San Jose for the National Cleantech competition and business boot camp, and to Washington, D.C., to attend the 2012 Department of Energy National Finals with the awards ceremonies at the White House.  The CU Cleantech New Venture Challenge first place winning team, Navillum, will compete in the DOE National Finals.

The BioRecyclean team–Charlie McIntosh (Chemical & Biological Engineering), Ashlee Stratman (Biochemistry) and Marshall Beebe (Chemical & Biological Engineering)—worked extensively with Kyle Fenner, Business Development Manager of Colorado Horse Park and CEO of Colorado Horse Park Foundation, in designing a system to break down biowastes into biogas, high quality fertilizers, soil amendments, and pathogen-free recycled bedding materials.

Fenner has since published a page at the fund collection site Crowdtilt to help raise funds in support of the team’s travel expenses, but in the end it was a collection of CU Cleantech board members that helped to pay for the team’s trip to Washington. In particular, John Herrick (Brownstein, Hyatt, Farber & Schreck) provided local accommodations, Wayne Simmons (Sundrop Fuel), Keith Parsons (PWC) and Frank Ramirez (ICE-Energy) all donated airfare.

About the Team Members

Marshall Beebe grew up on his family’s cattle ranch in Bayfield, Colorado, where he became interested in renewable energy and agriculture. His entrepreneurial spirit and affinity for renewable energy led him to CU-Boulder, where he enjoyed engineering classes, outdoor sports and baseball.

Charlie McIntosh is from Webster Groves, a suburb of St. Louis, Missouri, where he first became interested in applied science through an internship at Washington University in St. Louis. It was his early interest in innovation, and later a senior design project focused on transforming farm waste into an economically viable, environmentally sustainable resource, that served as the impetus behind his teamwork and the Biorecyclean system design.

Ashley Stratman is from Pleasanton, California. Studying engineering came naturally, as her first passions centered around both science and changing the world. She plans to use her degree, and the practical know-how that began as a senior design project, to better the equine industry. Stratman is a rock climber and a longtime member of the CU Triathlon team.

About the Cleantech New Venture Challenge

On April 20, six finalist teams took their winning pitches to Boulder’s St. Julien Hotel to present their clean energy concepts to an audience of onlookers and judges in pursuit of the $100,000 CU Cleantech New Venture Challenge first place prize.  The inaugural Western Midwest Region competition, which began in October 2011, is one of six competitions made possible by the U.S. Department of Energy (DOE) National Clean Energy Business Plan Competition. Learn more about the cleantech competition in Boulder

About CU Cleantech

CU Cleantech was launched in 2011 to build upon the University of Colorado’s leadership in cleantech, renewable energy research and commercialization. The organization was founded with the purpose of positioning the University of Colorado as the main regional hub of innovation and commercialization within the rapidly expanding cleantech ecosystem by creating a collaborative initiative that fosters entrepreneurship, industry involvement and student opportunities. Visit

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CU Team Wins International Venture Capital Investment Competition

The University of Colorado graduate team from the Leeds School of Business in Boulder won the 15th International Venture Capital Investment Competition (VCIC) competition at the University of North Carolina on Saturday, April 14 beating second-place IESE (Spain), and third-place Georgetown.  Other finalists were Berkeley, Cornell, Michigan, NUS (Singapore), Oxford, Wake Forest, and Wharton.

MBA students Lindsey Jensen, Dane McDonald, Jeff Schreier, and Nick Wyman along with law student Mark Wiranowski, advanced to the finals by winning the West Regional in a competition that includes 50 regional events on four continents with more than 1,000 MBAs competing.

“VCIC is not a business plan competition. It is an entirely unique event in which MBA students emulate the life of VCs. The “VCIC Experience” is a WIN-WIN-WIN convergence of three elite groups: top MBA students, visionary entrepreneurs and successful VCs, each of whom has much to learn from the others.”

“This victory builds on the amazing support of the VC/entrepreneurial community and the support of the Deming Center over many years of competition,” said team member Mark Wiranowski.  “Our team learned a tremendous amount from our mentors who have experienced VCIC as competitors, judges, coaches and presenting entrepreneurs.”

“Since 2000, the Leeds VCIC team has won eight regional competitions advancing to the international finals where they have placed in the top four. We’re very proud of our team’s victory and the chance to represent the PAC-12 with its first victory since 2006,” said Paul Jerde, Executive Director of the Deming Center for Entrepreneurship.

The Deming Center for Entrepreneurship at CU-Boulder’s Leeds School of Business has been a regional host school for the Venture Capital Investment Competition since 2000. We’re honored to be among the VCIC Hall of Champions
— VCIC host schools considered leaders in entrepreneurship education.

Says team member Mark Wiranowski:
We truly stood on the shoulders of giants.  The advice and coaching from local VCs, VCIC alumni and supporters helped us to ramp up quickly instead of reinventing the wheel.  The level of knowledge in Boulder-Denver about VC and about VCIC was a tremendous boon.  The rubber met the road when entrepreneurs freely offered to pitch us.

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Go West, Again: MBAs Make Second Annual Valley Visit

Today’s guest entry is written by Aaron Vaughn, a second-year MBA at the Leeds School of Business who graduated in spring 2012.

On March 26th, 2012, 13 Leeds MBA students and one CU Law student embarked, for the second year in a row, on an eye-opening tour of Silicon Valley and San Francisco. The trek included visits with six technology companies and Leeds School of Business alumni, as well as a stop at a technology startup showcase event in the heart of downtown San Francisco.

The visiting students were:

Aaron Vaughn   2nd year MBA
Ben Buie             1st year MBA
Brad Seaman     1st year MBA
Brennan Meadowcroft   2nd year MBA
Chris Carucci      Evening MBA
Frannie Ray-Earle    Evening MBA
Ilya Pupko           1st year MBA
Jessica Morgan    Law
Joseph Sanfilippo     1st year MBA
Kevin Boyer               2nd year MBA
Mahi Tiperneni         2nd year MBA
Matt Reisman            3rd year MBA/ENVS
Scott Moore               1st year

Paul Jerde            Deming Center Executive Director
Kelly Fowler        Assist Director of Development, CU Foundation

The Trek
On Monday morning we embarked on a trip to Silicon Valley Bank, where we learned about the process of providing debt financing to technology startups.  After signing NDAs at the front desk, we then took an insider’s tour of Google’s main campus in Mountain View–complete with the stimulating abstract interior décor Google is known for–and learned what life is like for a Google employee.  We ended the day by accepting an invitation to the home of Roger Smith, co-founder and former CEO of Silicon Valley Bank, and proud supporter of the Leeds School of Business and the Deming Center for Entrepreneurship.  Roger has watched Silicon Valley in its transformation from nondescript California town to its present, fanfare-heavy incarnation, and gave us a personal history lesson, along with some priceless advice about the banking world and our future in business.

Dave Morin and Matt Van Horn impart wisdom on mobile technology evolution.

We started off the next day meeting with Garrett Gee to learn about his early stage venture, Scan.Me, and the world of mobile QR code apps.  Our second meeting of the day was with CU-Boulder alumnus Dave Morin and his colleague, Matt Van Horn, at Path.  Morin played dynamic roles at Facebook and Apple before creating his own social network, which gives a user the ability to connect with their closest friends and family on a more intimate level than main stream social networks allow.  Our final company meeting was with the data/cloud giant We concluded the trek with SF Beta, an event identical to Boulder Beta in that it attracts many of the most active entrepreneurs, investors and venture junkies in the neighborhood and then provides a few lucky startups with a chance to pitch their latest ventures.

From the Trekkers Themselves

If the “best company” award were based on free employee services, the Oscar would go to Google. Leeds alumna Cindy shared her love for the Google workplace, as well as the dance studio, napping “pods,” and subsidized massage rooms.   My favorite company meeting was our meeting with Dave Morin, CU alumnus and CEO and co-founder of Path. Dave started his career at Apple and was the Senior Platform Manager at Facebook before founding this company. During our meeting Dave and his partner Matt shared their philosophies about life, career development, and their business strategy.

Frannie Ray-Earle, Evening MBA

 Hearing how Garrett [Gee] got started was the highlight of my trip because it shows that getting funding for a startup and making a difference is possible for students. Meeting with a first time entrepreneur, the CEO of, and learning the ropes with the founder of Path, a proven entrepreneur with a vision and understanding of the future of technology, helped round out the true picture of technology entrepreneurship.

 -Ben Buie, MBA

 I really enjoyed how we met with a wide range of companies, from the apartment-for-an-office 10 person startup that just received initial VC funding [Scan.Me], to large and established companies such as Google and Silicon Valley Bank.  It was interesting to observe the different working atmospheres and attitudes of the employees who worked at the different firms, and I appreciated the passion that they all have for what they do.

 -Bradford Seaman, MBA

A big thank you to the Deming Center and the GEA for supporting us financially and aiding in the organization of the trip.

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Entrepreneurs Make a Difference in Scholarly Research

PhD candidate Michael Conger

Early in 2012, Leeds Strategic, Organizational, and Entrepreneurial Studies PhD candidate Michael Conger and Leeds Professor Jeff York asked the Deming Center to help them gather data for a research project they were conducting.

After connecting the team with a number of qualified entrepreneurs–many of them Deming advisory board members–Conger and York released the white paper (with permission for us to share it), entitled Entrepreneur Makes Good: The Role of Values and Identity in Entrepreneurial Motivation. [PDF]

Conger and York plan to submit the final research paper to a top management academic journal in the summer.

Thanks to everyone who gave their time and attention to Leeds School of Business entrepreneurship research.

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The Mountains Win Again

On February 29, CU’s Venture Capital Investment Competition team took off for the University of Southern California to compete in the western regional finals of this global contest–and won. This marks CU’s 8th trip to international finals in 12 years; in 2006, 2007 and 2010, the CU team won the Entrepreneur’s Choice award. International finals take place April 12-14 at the University of North Carolina in Chapel Hill, and some of the competition includes Wake Forest, Michigan, Berkeley, Georgetown, Cornell, and Wharton.

When we asked this year’s team what their secret was to making it to international finals, they told us that a great deal of their success was due to the preparation, coaching and mentoring they received from Boulder and Front Range business community leaders–leaders such as Jason Mendelson, Brad Bernthal, Kyle Lefkoff, and Rob Delwo (Leeds MBA ’10), to name a few.

This year’s CU team members are (pictured left to right): Jeff Schreier, MBA; Lindsey Jensen, MBA; Dane McDonald, MBA; Mark Wiranowski, JD;  Nick Wyman, MBA. 1st year alternates who will lead the team next year are Nick Steele, MBA and Rob Foss, MBA.

Says team member Jeff Schreier (MBA ’12):
“The best thing about participating in VCIC is the legacy that Colorado has created for itself within the competition. After the regional event, we had faculty and students from other schools and the judges coming up to us to ask us how we prepared and what the program at CU is like.”

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The Value of an Education in Entrepreneurship

Larry Nelson of recently interviewed the Deming Center for Entrepreneurship’s executive director, Paul Jerde.  In this interview you’ll learn if Paul thinks entrepreneurship can be taught, and what happens when the skills behind entrepreneurship are demystified.

You’ll learn what our students at the Leeds School of Business get from an education in entrepreneurship and the process of helping students–who may come to Leeds with a broad or narrow definition of what an entrepreneur is–understand how to evaluate ideas for having commercial viability and commercial applications.  Because, as Jerde says, “Most people in the world don’t really know.”

Listen to the full interview.

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