Casey Verbeck
Deming Center for Entrepreneurship
As a successful entrepreneur, Casey Verbeck has spent the last 15 years founding, running and advising new business ventures. Casey was the Founder and CEO of Partners in Music and now touchPoint Partners – home of the [i4c] Campaign.
Prior to transitioning to the impact business sector, Casey worked in the music business where his firm provided agency services, client business guidance and management services. With his transition to the impact business sector, he established TouchPoint Partners. TouchPoint’s capabilities focus heavily on Cause Marketing campaigns, CSR guidance and Impact Investing, all of which pull from his marketing and finance background.
Shortly after establishing TouchPoint, the [i4c] Campaign was born. [i4c]’s mission is to serve purpose-driven entrepreneurs by driving awareness and dollars in support of the Triple Bottom Line. [i4c]’s multi-tier platform collaborates with major brands, artists, events and entertainers in order to do so. Most recently, Casey partnered with Sarah McLachlan of Lilith Fair and the ABC Television network to support three for-profit entrepreneurs: Alter-Eco, Better World Books, and To-Go Ware.
In addition, Casey has advised firms on raising capital, creating go-to-market strategies and philanthropic development programs for, but not limited to: Renewal2, Act Now Productions (now Saatchi & Saatchi S), United Media Partners, ABC Television, Lilith Fair and The Real News Network. Casey currently sits on the board at the Leeds School of Business at the University of Colorado and acts as the Chairman and CEO of TouchPoint Partners.
