Biography
Margaret C. Campbell is an associate professor of marketing at the Leeds School of Business, University of Colorado Boulder.
Professor Campbell received her A.B. in psychology and economics, with honors, at Stanford University, where she earned entrance to Phi Beta Kappa. She later returned to Stanford to earn her Ph.D. in marketing at the Graduate School of Business. She was a member of the faculty at the Anderson Graduate School of Management at UCLA from 1992-2000.
Professor Campbell’s research focuses on questions of how consumers interpret the marketplace and how their interpretations influence their responses to companies and brands. Her research has been published in several journals including the Journal of Consumer Research, the Journal of Marketing Research, and the Personality and Social Psychology Bulletin. She currently serves as an Associate Editor for the Journal of Consumer Research, and serves on the editorial review boards of the Journal of Marketing, Journal of Retailing, and the International Journal of Research in Marketing.
Professor Campbell teaches in the undergraduate, MBA, and Ph.D. programs. She has taught classes on advertising and promotion, integrated marketing communications, brand management, consumer behavior/psychology, and principles of marketing.
Education
- Ph.D., Marketing, Stanford University
- AB, Stanford University
Publications
Forthcoming
Authors: Margaret C. Cambell and Gina S. Mohr
This research investigates the effect of activation of a negative stereotype on behaviors that are perceived to increase the chance of becoming a member of the stereotyped group.
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Working Paper
October 2010
Authors: Ji Hoon Jhang, Susan Jung Grant, and Margaret C. Campbell
Highly innovative products may offer consumers greater benefits than incrementally new products, yet they have a higher failure rate.
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News
The New York Times
April 4, 2012
New York Times Fashion & Style section discusses what spending habits say about the consumer. People who spent money on food, travel and other experiences tend to be more extroverted and adventurous than those who spent their money on material things. Another study found that materialistic buyers were less happy, and even less liked, than experiential consumers.
Association of Consumer Research
August 25, 2011
Meg Campbell wins a grant to study "children’s cartoons and eating choices; food labeling; charitable behavior; and, the relationship between self-esteem in obese Latina consumers and their adherence to exercise routines."
Boulder Weekly
August 4, 2011
Associate Marketing Professor Margaret Campbell gives advice on whether or not businesses should jump on the online coupon bandwagon.
U.S. News & World Report
May 5, 2011
Meg Campbell's research is cited by HealthDay: "Seeing overweight people can cause you to choose unhealthy foods and to eat more of them unless you consciously focus on your health goals."
Time HEALTHLAND
April 20, 2011
Professor Margaret C. (Meg) Campbell's research examines why seeing an overweight person could cause a temporary decrease in the viewer's own felt commitment to his or her health goal.
Video
Leeds School of Business Associate Professor of Marketing Margaret C. Campbell shares her latest research findings on peoples eating behavior.
