English Retreads
Case Study
May 2011
The founder of English Retreads, a recycled fashion company, considers how to adapt and grow a business that started as a hobby and became a legitimate venture with exciting opportunities for growth in the conscious consumerism market.
English Retreads looks at how entrepreneur Heather English assesses the risk and rewards of growing the business, while balancing the desire to maintain creative control, environmental and social values, and sustain careful growth. Presents market and industry data suitable for discussion covering management decisions and activities required to successfully manage a young company.