Overview
The Business of Sports is a two-month intensive certificate program offered by the Leeds School of Business. The program is a 6-credit “business boot camp” for students and recent graduates who are seriously interested in pursuing careers in the sports and recreation industry.
Business of Sports 2012 will be held from June 4 to July 20, 2012, on Monday-Friday from 9am-12pm & 1-4pm.
In the morning, students will learn basic business concepts which will be integrated with industry specific sports' topics and industry guest speakers:
- Economics of Sports
- Leadership and Ethics
- Sports Law
- Sports Management
- Sports Marketing
In the afternoon, students will conduct extensive research on a project developed by one of our contributing partners:
- Colorado Rockies
- CU Athletics
- Denver Broncos
- Greenhouse Scholars – Venus de Miles Bike Race
- Kroenke Sports Enterprises (Avalanche, Mammoth, Nuggets and Rapids)
- USA Rugby
- Vail Resorts Management
- Verizon Wireless
Student Testimonial
My experience with the Business of Sports Program was truly one of a kind. From the morning classes in which we learned about Sports Management, Sports Marketing, and Sports Leadership to the afternoon session, where me and my team worked closely with one the most prestigious and historic teams in the National Football League, the Denver Broncos. I have already seen great dividends from the relationships and contacts I have made.
This program has also given me something impressive to put on my resume. During my past three years at the University of Colorado, this was the first time I have truly been engaged in the topic I was studying and therefore excelled like never before. I am so thankful for everyone involved in making this program possible in addition to all my classmates from the inaugural Business of Sports Class 2010.
— Adam A.
Advisory Partners
Coursework
Class Size
The class size will be limited to 40 students. This group size is large enough to promote diverse opinions and discussions but small enough to allow individual attention from instructors, industry guest speakers and staff. Because of the limited number of spots in the program, students must apply by April 20, 2012 to be considered for placement into the certificate program.
Class Structure
In the afternoon, students will be working in groups on experiential, research-based projects. Each group will be assigned a specific project designed by one of our contributing partners:
- Além International Management
- Colorado Rockies
- CU Athletics
- Denver Broncos
- Kroenke Sports Enterprises (Avalanche, Mammoth, Nuggets & Rapids)
- USA Rugby
- Vail Resorts Management
Throughout the two months, students will have opportunities to work with industry experts in these professional companies and organizations.
Participation and Prerequisites
Students who have taken 60 credit hours or more qualify.
In addition, they must take the “Introduction to the Business of Sports” course (BADM 3880) offered in Maymester to participate in the Business of Sports Certificate Program (BADM 4820).
Registration & Tuition
Download Application
Download Registration
Completed applications and registration forms as well as a résumé must be turned into the Executive Education office no later than April 20, 2012. Interviews will begin on March 19th and all candidates will be interviewed by April 27th, and notified of acceptance by May 4th.
Tuition
The cost of the 6-credit hour sports certificate program is $5,500 which includes the business modules; the experiential, research-based project; all curriculum books and materials; industry guest speakers; site visits to Coors Field and Sports Authority Field; bus pass and lunch on field trip days.
Videos
Derek Thomas, manager of corporate partnerships and Andy Gorchov, general manager of Sports Authority Field, discuss their relationship with Business of Sports. Two former BOS students, Melissa Anderson and Tim Lawson, talk about how the program helped them land jobs with the Denver Broncos.
Jeremy Edmonds, talent acquisition manager with Vail Resorts, discusses the benefits of having a relationship with BOS. Two former BOS students also talk about how the class helped them land roles with the management company.
Participating in Business of Sports provided Alex Turner '13, the opportunity to work with three different Denver professional sports teams, including the Colorado Rapids.
