Biography
Bart de Langhe is an assistant professor of marketing at the Leeds School of Business, University of Colorado-Boulder. After obtaining a BA and MA in psychology from the Catholic University of Leuven (Belgium), he obtained a Ph.D. in marketing from Erasmus University (Netherlands). In 2009, he was a visiting scholar at the University of Chicago. His research examines the role of learning, memory, and cognition for consumer and managerial decision making. His work has been published in Journal of Consumer Research, Journal of Marketing Research, and Organizational Behavior and Human Decision Processes. Professor de Langhe teaches consumer and organizational buying behavior in the undergraduate program.
