Biography
Phil Fernbach will be joining the Leeds School as an assistant professor of marketing in 2012. He holds a Ph.D. from Brown University in cognitive science and a B.A. from Williams College where he studied philosophy. His research interests span many areas of consumer behavior including judgment and decision-making, planning and goal pursuit, financial decision-making, reasoning and moral judgment. Within financial decision-making he is studying how consumers' understanding of financial products influences their choices. His papers have appeared in outlets such as the Journal of Experimental Psychology, Psychological Science, and Cognition, and have been profiled in media outlets like ABC News and the Boston Globe. Prior to pursuing his Ph.D., Dr. Fernbach worked with consumer goods companies as a strategy consultant for two boutique firms in Boston.
