Biography
Laura J. Kornish is an associate professor of marketing at the Leeds School of Business, University of Colorado Boulder.
Professor Kornish received her undergraduate degree in Applied Math at Harvard University. After college, she worked at Cambridge Technology Partners. She then earned her M.S. and Ph.D. degrees at Stanford University, and subsequently joined the faculty at the Fuqua School of Business at Duke University. She joined the Marketing Division at Leeds in 2005.
Professor Kornish’s research focuses on innovation and new products, credibility of information, and search problems. Her research has been published in several journals including Marketing Science, Management Science, Operations Research, and Journal of Consumer Research. She currently serves on the editorial review boards of Management Science and Marketing Science.
Professor Kornish teaches in the undergraduate and MBA programs. She has taught classes on innovation and new product development, digital marketing, and marketing of high technology.
Publications
Article
January 2011
Authors: Laura Kornish and Karl T. Ulrich
A common approach to innovation is to identify a large number of opportunities and then to select a subset for further development, with just a few coming to fruition. We define opportunity as an idea for an innovation that may have value after further investment of resources.
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Article
January 2010
Authors: Laura Kornish and Qiuping Li
Referral bonuses, in which an existing customer gets an in-kind or cash reward for referring a new customer, are a popular way to stimulate word of mouth. In this paper, we examine key firm decisions about such bonuses.
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Article
June 2003
Author: Lynch, John G., Jr., Laura Kornish, Kristin Diehl
We argue that lowering quality search costs by smart agents can have the opposite effect on differentiation and price sensitivity.
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Full Publication
Courses
Undergraduate: Fall 2011
Digital marketing means using an online presence to support your business. The course covers fundamental strategic questions, tools, habits, and resources for identifying new trends.
Syllabus
MBA: Fall 2011
Digital marketing means using an online presence to support your business. The course covers fundamental strategic questions, tools, habits, and resources for identifying new trends.
Syllabus
