Laura Kornish

Associate Professor

Marketing

Biography

Laura J. Kornish is an associate professor of marketing at the Leeds School of Business, University of Colorado Boulder.

Professor Kornish received her undergraduate degree in Applied Math at Harvard University. After college, she worked at Cambridge Technology Partners. She then earned her M.S. and Ph.D. degrees at Stanford University, and subsequently joined the faculty at the Fuqua School of Business at Duke University. She joined the Marketing Division at Leeds in 2005.

Professor Kornish’s research focuses on innovation and new products, credibility of information, and search problems. Her research has been published in several journals including Marketing Science, Management Science, Operations Research, and Journal of Consumer Research. She currently serves on the editorial review boards of Management Science and Marketing Science.

Professor Kornish teaches in the undergraduate and MBA programs. She has taught classes on innovation and new product development, digital marketing, and marketing of high technology.

Publications

Article

Opportunity Spaces in Innovation: Empirical Analysis of Large Samples of Ide

January 2011

Authors: Laura Kornish and Karl T. Ulrich

A common approach to innovation is to identify a large number of opportunities and then to select a subset for further development, with just a few coming to fruition. We define opportunity as an idea for an innovation that may have value after further investment of resources.

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Article

Optimal Referral Bonuses with Asymmetric Information: Firm-Offered and Interpersonal Incentives

January 2010

Authors: Laura Kornish and Qiuping Li

Referral bonuses, in which an existing customer gets an in-kind or cash reward for referring a new customer, are a popular way to stimulate word of mouth. In this paper, we examine key firm decisions about such bonuses.

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Article

Smart Agents: When Lower Search Costs for Quality Information Increase Price Sensitivity

June 2003

Author: Lynch, John G., Jr., Laura Kornish, Kristin Diehl

We argue that lowering quality search costs by smart agents can have the opposite effect on differentiation and price sensitivity.

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Full Publication


Courses

MKTG 3825: Digital Marketing

Undergraduate: Fall 2011

Digital marketing means using an online presence to support your business. The course covers fundamental strategic questions, tools, habits, and resources for identifying new trends.

Syllabus


MBAX 6350: Digital Marketing

MBA: Fall 2011

Digital marketing means using an online presence to support your business. The course covers fundamental strategic questions, tools, habits, and resources for identifying new trends.

Syllabus


Honors

  • Daimler Chrysler Corporation Award for Innovation and Excellence in Daytime MBA Core Teaching, Fuqua School of Business, Duke University 2001 (Finalist 2002, 2005)
  • Gerald J. Lieberman Fellowship, Stanford University 1996 - 1997
  • NSF Graduate Fellowship 1993 - 1996
  • Phi Beta Kappa 1990

Past Events

Alumni

Board Breakfast

October 26, 2010

7:30 am – 9:00 am

Koelbel S233

Featuring Laura Kornish


Contact

Affiliated