Donald R. Lichtenstein

Provost Professor & Chair

Marketing

Biography

Donald R. Lichtenstein is Provost Professor and Chair of the Division of Marketing. He received his undergraduate degree at the University of Alabama (1978) and his Ph.D. at the University of South Carolina (1984). His research interests lie primarily in the areas of consumer processing of price and sales promotion information.

Much of his research has focused on consumer processing of reference price advertisements, consumer price-quality perceptions, influences on consumer price acceptability, and consumer perceptions and response to alternative sale promotion techniques. More recently, he has done research regarding corporate social responsibility, consumer-company identification, and consumer processing of nutritional labeling information.

Prior to accepting an appointment at the University of Colorado in 1988, he was an assistant professor at Louisiana State University (1984-1988). In addition to his current administrative position as marketing division chair, he has also served as Associate Dean of Faculty and Academic Programs (1998-2001).

He is the recipient of the 2004 Fordham Life-Time Achievement Award in Behavioral Pricing Research. His work has appeared in journals such as the Journal of Consumer Research, the Journal of Marketing Research, The Journal of Marketing, and Marketing Science. Professor Lichtenstein currently serves on the editorial review board of the Journal of Consumer Research and the Journal of Marketing.

News

2013 Graduates Honored With Sterling-Rice Marketing Awards

Leeds School of Business

May 10, 2013

Every spring, the marketing faculty of the Leeds School of Business chooses finalists based on a wide array of factors, such as grade point average, extracurricular activities, and faculty impressions of the students for this honor.


Walmart in Boulder: A 'Faustian Bargain'?

Daily Camera

January 28, 2013

Donald R. Lichtenstein, Provost Professor & Chair of the Division of Marketing, explains how the success of Walmart in Boulder will come down to market economics.


Consumer Decision Making Research Conference Covers Major Financial Topics

Leeds School of Business

June 21, 2012

The Center for Research on Consumer Financial Decision Making hosts a conference every summer bringing together the brightest minds in policy, finance industry, and academia to share research on consumer behavior in the areas of mortgages, debt, credit cards, retirement, college funds, and more.


Sterling-Rice Awards

Leeds School of Business

May 11, 2012

Every spring, the marketing faculty of the Leeds School of Business chooses finalists based on a wide array of factors, such as grade point average, extracurricular activities, and faculty impressions of the students for this honor.


Longmont researcher finds packaged foods less healthy than advertised

Longmont Times-Call

February 14, 2012

Professor Donald Lichtenstein discusses how nutrition labels appear deceiving with smaller serving sizes.


Past Events

Conference

2012 Boulder Summer Conference on Consumer Financial Decision Making

June 24–26, 2012

St Julien Hotel
900 Walnut Street
Boulder, CO 80302
877.303.0900
Group Code: GRPCFD

Cutting edge research on consumer financial decision making by scholars across diverse fields: economics, psychology, sociology, anthropology, marketing, finance, and consumer sciences. Lively discussion of this research by scholars, regulators, consumer advocates, and financial services professionals.

Register Reserve Hotel Program
Extended Program


Conference

2011 Boulder Summer Conference on Consumer Financial Decision Making

June 26–28, 2011

St Julien Hotel
900 Walnut Street
Boulder, CO 80302
877.303.0900
Group Code: GRPLSB
Map & Directions

Cutting edge research on consumer financial decision making by scholars across diverse fields: economics, psychology, sociology, anthropology, marketing, finance, and consumer sciences. Lively discussion of this research by scholars, regulators, consumer advocates, and financial services professionals.


Conference

2010 Boulder Summer Conference on Consumer Financial Decision Making

June 27–29, 2010

An exchange of ideas among researchers in different fields working on problems of consumer financial decision making.


Video

Shopping Tips: Price vs. Quality

Donnie Lichtenstein, Provost Professor of Marketing at the Leeds School of Business, gives some timely advice about shopping, product research and how to make the best retail decisions.

Contact

Affiliated