Biography
Donald R. Lichtenstein is Provost Professor and Chair of the Division of Marketing. He received his undergraduate degree at the University of Alabama (1978) and his Ph.D. at the University of South Carolina (1984).
His research interests lie primarily in the areas of consumer processing of price and sales promotion information.
Much of his research has focused on consumer processing of reference price advertisements, consumer price-quality perceptions, influences on consumer price acceptability, and consumer perceptions and response to alternative sale promotion techniques. More recently, he has done research regarding corporate social responsibility, consumer-company identification, and consumer processing of nutritional labeling information.
Prior to accepting an appointment at the University of Colorado in 1988, he was an assistant professor at Louisiana State University (1984-1988). In addition to his current administrative position as marketing division chair, he has also served as Associate Dean of Faculty and Academic Programs (1998-2001).
He is the recipient of the 2004 Fordham Life-Time Achievement Award in Behavioral Pricing Research. His work has appeared in journals such as the Journal of Consumer Research, the Journal of Marketing Research, The Journal of Marketing, and Marketing Science. Professor Lichtenstein currently serves on the editorial review board of the Journal of Consumer Research and the Journal of Marketing.
News
Leeds School of Business
May 11, 2012
Every spring, the marketing faculty of the Leeds School of Business chooses finalists based on a wide array of factors, such as grade point average, extracurricular activities, and faculty impressions of the students for this honor.
Longmont Times-Call
February 14, 2012
Professor Donald Lichtenstein discusses how nutrition labels appear deceiving with smaller serving sizes.
Leeds School of Business
January 19, 2012
A study by Marketing Professor Donnie Lichtenstein finds that nutrition labels on packaged food products in the United States can lead even the most health-conscious consumers astray.
Daily Finance
June 20, 2011
Professor Donnie Lichtenstein discusses whether or not flowery adjectives like Best, Famous or Finest impact a business' success.
Leeds School of Business
May 5, 2011
Every spring, the marketing faculty of the Leeds School of Business chooses finalists based on a wide array of factors, such as grade point average, extracurricular activities, and faculty impressions of the students for this honor.
Events
Conference
June 24–26, 2012
St Julien Hotel
900 Walnut Street
Boulder, CO 80302
877.303.0900
Group Code: GRPCFD
Cutting edge research on consumer financial decision making by scholars across diverse fields: economics, psychology, sociology, anthropology, marketing, finance, and consumer sciences. Lively discussion of this research by scholars, regulators, consumer advocates, and financial services professionals.
Past Events
Conference
June 26–28, 2011
St Julien Hotel
900 Walnut Street
Boulder, CO 80302
877.303.0900
Group Code: GRPLSB
Map & Directions
Cutting edge research on consumer financial decision making by scholars across diverse fields: economics, psychology, sociology, anthropology, marketing, finance, and consumer sciences. Lively discussion of this research by scholars, regulators, consumer advocates, and financial services professionals.
Conference
June 27–29, 2010
An exchange of ideas among researchers in different fields working on problems of consumer financial decision making.
Video
Donnie Lichtenstein, Provost Professor of Marketing at the Leeds School of Business, gives some timely advice about shopping, product research and how to make the best retail decisions.
