MBA Degree

Curriculum

Full-Time MBA

MBA Curriculum

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Evening MBA

Evening MBA classes are held two times per week from 6:30 p.m. - 9:15 p.m.

Evening MBA Curriculum

Printable Version

Management & Entrepreneurship

The entrepreneurship program at the Leeds School of business is internationally recognized for the quality of its instruction and the capabilities of our MBA students. Within the Leeds School, the Deming Center for Entrepreneurship has served as a rich resource for students with interests in entrepreneurship – coordinating the academic curriculum, providing help with internship and job placement, creating links with the business community, sponsoring networking opportunities, and many special events.

A Leeds MBA gives entrepreneurial students the skills and knowledge to build and run their dream company:

  • Business plan preparation and execution - learn how startup businesses can successfully undertake standard business functions (organization, marketing, sales, advertising, operations, team building, and finance) with minimal resources (cash, personnel, and equipment).
  • Create a sophisticated business plan within task groups from the concept through all the elements of a professionally written business plan. Leeds provides you with a high interaction with businesses and entrepreneurs.
  • Sustainable and ethical entrepreneurship: focuses on environmentally sustainable business ventures and businesses that solve natural environmental challenges while achieving profitability.
  • Entrepreneurial finance and marketing: addresses the marketing challenges that face the entrepreneur or start up firm with a limited budget in the development and implementation of a marketing plan. You will understand financial valuation, various sources of funds, the private and public venture capital markets, and preparation for, and execution of, an initial public securities offering.

A portfolio of entrepreneurship electives, combined with an emphasis in a functional discipline such as finance, marketing, operations, or information management, will prepare you for a variety of careers. Whether you go to work for a large global corporation or a small start-up venture, you will be valued for your ability to innovate, lead change, recognize emerging markets, and launch new products. Following are just a few of many ways that you can create a portfolio of entrepreneurially oriented courses that will jump-start your career.

Entrepreneurship Portfolio

Finance

Build a portfolio of finance electives to support your career objectives. A finance-focused MBA education provides students with critical skills for building a career as a financial officer in a growing or established company, as a analyst in corporate development, investment management, investment banking and consulting, or as a generalist seeking the advantage of being comfortable with extensive financial modeling and strategy.

Whether your goals are success in entrepreneurial finance, venture capital and real estate capital markets, corporate finance, or financial consulting, the Leeds MBA is the key to your career success.

But you need knowledge to succeed, and nowhere is that more true than in Finance. Our faculty are at the forefront of financial knowledge creation. They are regularly published in some of the most important periodicals and journals, and consult with a wide variety of local and national companies. Additionally, faculty participation in our most recent academic conferences is at record levels and they are excited to share their newest learning with students.

The networking and real-world knowledge sharing that occur through these centers and events are invaluable additions to your professional growth.

Leeds MBA students learn the skills and knowledge to create new financial value and markets:

  • Advanced corporate finance: this covers asset pricing theory applied to capital budgeting, capital structure choice, mergers and acquisitions, and risk management.
  • Investment management and analysis - this includes risk and return relationships, securities, and value theory.
  • Applied financial management: includes planning, managing working capital, short- and long-term financing, capital budgeting, valuation, and capital structure policies.
  • International finance: includes the management of foreign exchange risk exposure and international working capital.

Finance Portfolio

Marketing

Build a portfolio of marketing electives to support your career objectives. A marketing-focused MBA education prepares students for a variety of career paths. The following list is by no means exhaustive; it is meant to fill in some details about what jobs in marketing entail. The titles of the different functions vary, so we give descriptions of the roles along with some typical titles.

You will learn to create, deliver, and enhance business value through the development, communication, and distribution of products, services and ideas.

Our faculty will help you analyze and understand a company's customers, competitors and resources. From that you will identify viable opportunities, and then develop marketing strategies to capture the most desirable markets. The final step is implementing your vision through product development and planning, pricing, communications, and distribution.

Your MBA experience will be immersive and complete. The marketing faculty at Leeds is well-trained, experienced, and diverse. Through research, internships, case-studies and presentations you will hone the skills needed to realize your MBA goals:

  • Brand strategy development
  • Entrepreneurial marketing
  • Sustainable and ethical management practices
  • Consulting skills

Areas of faculty interest range from the study of buyer decision making, brand strategy development, entrepreneurial marketing, e-business marketing, and marketing strategy to econometric modeling, pricing, marketing communications, ethnic and gender influences on marketing, new product development, marketing research, and international marketing.

Marketing Portfolio

Real Estate

The Real Estate Portfolio in the MBA program emphasizes a multi-disciplinary, integrated approach to the study of real estate. The integrated process of preparing real estate majors for careers in real estate will include: analysis of real estate opportunities from a development perspective; exploration of the link between real estate and the capital markets through examination of financial institutions and instruments used to finance real property; and development of skills in real estate decision-making whereby teams design, complete, and present real estate projects in a competition forum.

The multi-disciplinary focus of the program takes place both within and outside the Graduate School of Business. In addition to core courses stressing key functional areas of business, students can choose from a variety of electives offered within the School. Non-business electives outside the School are available and real estate majors are encouraged to take one or more real estate-related courses available in the College of Architecture and Planning, the Construction Management program within the College of Engineering and Applied Science, and the School of Law.

Not only will you have an extraordinary learning experience, we will help you find robust opportunities outside the classroom through internships, networking and job opportunities, as well as coaching from top mentors in the real estate industry.

  • Opportunities analysis: analyzes of real estate opportunities from a development perspective.
  • Real estate and capital markets: explores of the link between real estate and the capital markets through examination of financial institutions and instruments used to finance real property.
  • Real estate decision-making: develops skills in real estate decision-making whereby teams design, compete, and present real estate projects in a competition forum.

Real Estate Portfolio

Sustainability

The University of Colorado is recognized as one of the nation’s most sustainable campuses in the country by both the Sierra Club (#1) and the Sustainability Endowments Institute (leader category), and has regularly placed top 50 of the Aspen Institutes biannual Beyond Gray Pinstripes rankings.

Every year the Leeds School and the Deming Center organize the Cleantech Venture Challenge, held annually in Colorado for MBA students from around the country, and the Deming Center co-hosts the Sustainable Opportunity Summit, which attracts attendees from around the world. Building on this heritage, Leeds MBA students can create a portfolio of sustainability-focused courses by adding to the required core Socially Responsible Enterprise course with elective courses within the MBA curriculum and those offered by other graduate programs on campus to build a strong emphasis in sustainable business practices.

Whether you become an independent entrepreneur or "intrapreneur" working within a corporation, Leeds MBA graduates drive new approaches, design new products, and create solutions to some of the world's most pressing problems.

Leeds MBA graduates bring an understanding of the role of new technologies and create new businesses like Sky Energy and Rocky Mountain Sustainable Enterprises. They identify market needs for sustainable products and services and put their ideas into action by launching companies like Sambazon Juices and Big Clean Trucks. They foster environmental and social change by joining companies like Econergy, a climate change and energy consulting firm, and Perry Rose, a developer doing green building design.

Sustainability at Leeds marries the best of entrepreneurial innovation with cutting-edge strategies that lead to a more sustainable world. Through courses, projects, and internships, you will apply your newly-acquired business skills to solve real-world challenges and capture opportunities in new market niches.

Leeds emphasizes:

  • Sustainability tools and market analysis: teaches you the tools for making business decisions with sustainable results in mind. You will develop the ability to see the opportunity in markets which address pressing global needs, and find the tools to make it happen.
  • Sustainable business ventures: examines issues associated with starting and operating businesses that solve natural environmental challenges while achieving profitability.
  • In-depth case studies: includes topical discussions, talks by environmental entrepreneurs, and an applied or library research project.

Sustainability Portfolio

Dual Degrees

Dual degree agreements between the Leeds School of Business and other highly–renowned schools and colleges on the CU–Boulder campus offer full-time MBA students the opportunity to combine the requirements of two disciplines. With these combined degree programs, you are able to earn both degrees together in less time than earning them sequentially. Note: Evening MBA students are not eligible for dual degree programs.

You must apply to and meet the application and admissions standards of each program separately. All of the dual degree options offered at the Leeds School require 43 credit hours in the MBA program. When pursuing a dual degree program you must complete the requirements for both degrees in order to receive either one of them.


JD/MBA with the CU-Boulder Law School

You may earn both an MBA degree and a Juris Doctor degree in the four-year JD/MBA program. Enrolling the first year exclusively at the law school, you will continue the second year exclusively in the business school. JD/MBA students take elective courses in both schools during the third and fourth years of the combined degree program.

Students must complete a total of 43 credit hours in the business school and 77 credit hours in the law school to earn both degrees. For more information, visit the Colorado Law website, phone 303.492.0610, or email J. Brad Bernthal at brad.bernthal@colorado.edu.

JD/MBA information Sheet.


MBA/MS in Computer Science

This opportunity will suit students who want to combine technical expertise with business knowledge. In addition to the 43 credits required in the MBA program, you must complete 30 hours in Computer Science for a total of 73 hours in both programs. For more information, visit the Computer Science website, call 303.492.6361 or e-mail Jacqueline Deboard at jacqueline.deboard@colorado.edu.

MBA/MS Computer Science Information Sheet.


MBA/MS in Environmental Studies

Leeds offers a unique MBA/MS in Environmental Studies dual degree, which provides an opportunity to combine business administration with environmental studies. It is well suited for students with career interests that include the intersection of corporate business and environmental protection, or the management of renewable energy, water conservation or environmental programs.

Students may start in either program. If students start in the MS program, they will spend the first year in the MS Environmental Studies area followed by the second year in the MBA program. If students start in the MBA program, they will spend the second year in the MS program. The third year consists of elective choices in both areas. In addition to the 43 credit hours in the MBA program, you must complete 36 credit hours in the environmental studies program. For more information about the Environmental Studies program, visit the Environmental Studies website, call 303.735.1043, or email Penny Bates at envsgrad@colorado.edu.

MBA/MS Environmental Studies Information Sheet.


MBA/MS in Telecommunications

The University of Colorado Boulder is one of the few universities in the nation to offer a dual degree awarding an MBA and an MS in telecommunications. The Denver/Boulder region provides an ideal location in which to study these two disciplines together, as it is the home to global information leaders such as Qwest Communications and Level 3 Communications.

In addition to the 43 credit hours in the MBA program, you must complete 33 credit hours in the telecommunications program, depending on your choice of the thesis or the capstone course option. For more information, view the Interdisciplinary Telecommunications Program website, call 303.492.8475, or email Elizabeth Golder at elizabeth.golder@colorado.edu

MBA/MS Telecommunications Information Sheet.


MBA/MA in Fine Art & Art History

This opportunity will appeal to students with career aspirations in gallery or museum management, or in starting entrepreneurial ventures combining their business and artistic talents. The Department of Art & Art History offers an innovative, cross-disciplinary, and student-centered learning environment characterized by excellence in art history, ceramics, drawing and painting, photography and digital media, printmaking, and sculpture.

Dual degree students in studio arts are required to complete 45 hours of fine arts course work. Dual-degree students in art history are required to complete 30 hours of fine arts course work. For more information, visit the Department of Art & Art History website, call 303.492.6504, or email Alexei Bogadanov at alexei.bogdanov@colorado.edu.

MBA/MA Fine Arts Information Sheet.


MBA/MA in Theatre and Dance

An MBA degree in combination with an MA degree in Theatre and Dance will provide students with a set of business tools to complement their artistic talents and expand their career options. The dual MBA/MA offers students the opportunity to earn both degrees together in less time than if the degrees were earned sequentially.

Dual degree students will be required to complete 43 hours of MBA coursework and 24 hours of Theatre/Dance coursework. A minimum of 67 approved credit hours must be completed to earn both degrees. For more information, visit the Theatre and Dance Department website, call 303.492.5809, or e-mail the Theatre and Dance Department at thtrdnce@colorado.edu.

MBA/MA Theatre/Dance Information Sheet.


MBA/MA in Anthropology

This combination of degrees will suit you if your career interests include managing the business aspects of archeological projects, working in the growing field of corporate cultural anthropology, ethnography or museum management. Students may have a primary specialization in any of the major subfields of anthropology: archaeology, cultural, or physical anthropology and must complete 30 hours of graduate work in the anthropology program.

For more information, visit the Department of Anthropology website, call 303.492.2547, or email anthro@colorado.edu.

MBA/MA Anthropology Information Sheet.


MBA/MA in Germanic Languages

The department offers an interdisciplinary MA in German studies, focusing on the German-speaking, central European society from the Enlightenment to the present. This option may appeal to students who plan to work for a global corporation, particularly in Europe, where language skills will be an important asset.

Students in this program must complete 27 hours of graduate work in the Germanic languages program. For more information, visit the Department of Germanic & Slavic Languages & Literature website, call 303.492.7404, or e-mail gsll@spot.colorado.edu.

MBA/MA Germanic Languages Information Sheet.


Western Regional Graduate Program

Our dual degree programs (with the exception of the JD/MBA and the MBA/MS Computer Science) participate in the Western Regional Graduate Program (WRGP), part of the Western Interstate Commission for Higher Education (WICHE). Reduced costs to these dual degree programs are available to students through WRGP, because WRGP students pay tuition at resident student rates.

Dual degree program applicants who are residents of any participating WICHE state may enroll as WRGP students in participating programs. There is no requirement that students meet financial aid criteria, but they must fulfill all admissions requirements and deadlines set by both programs (i.e. the MBA program and the MB/MS program).

Participating states:

  • Alaska, Arizona, Colorado, Hawaii, Idaho, Montana, Nevada, New Mexico, North Dakota, Oregon, South Dakota, Utah, Washington, and Wyoming.

For more information see the WRGP website. To apply for in-state tuition through the WRGP contact the Tuition Classification Office at the University of Colorado Boulder by phone at 303.492.6868 or by email at tuit.class@registrar.colorado.edu.

Guidelines for WRGP Application

Study Abroad

The opportunity to study abroad, for a full semester or for shorter summer seminars, can provide an invaluable international perspective for full-time MBA students. Leeds MBA students can take advantage of several different international study opportunities as a part of their elective options. Two full-semester exchange opportunities allow students to study abroad during the fall semester of the second year of the MBA program. These exchanges are with Indian Institute of Management-Calcutta and with the Instituto de Empressa in Madrid, Spain. Note: Evening MBA students are not eligible for study abroad programs.

The Indian Institute of Management in Calcutta is one of the most prestigious business schools in India and offers an important exchange opportunity in a rapidly-expanding business economy.

Instituto de Empressa, located in Madrid, Spain, is one of the leading European business schools and was most recently ranked #15 worldwide by The Financial Times.

In addition to these full-semester exchange opportunities, students can also choose from a two-week International Study Seminar offered in cooperation with the Aarhus Business School in Denmark or a three-week summer MBA program offered by the European Business School. Participants in these demanding, but equally rewarding International Study Seminars will earn three academic credit hours upon successful completion.

Peace Corps

Leeds, in partnership with the Peace Corps, offers prospective full-time Leeds MBA students the opportunity to complete a master's degree in business and two years of service with the Peace Corps. Students interested in making an impact on a global scale now have the opportunity to hone essential business and leadership skills that can be translated to real-world experience in a Peace Corps placement. Note: Evening MBA students are not eligible for this program.

Peace Corps

The four-year, 55-credit MBA/Peace Corps Master's International (MI) Program allows students to spend their first year at Leeds developing a base level of core business skills, followed by two years of volunteer service with the Peace Corps. Students may be able to work on project-based elective courses during their Peace Corps assignment, which would provide an outstanding opportunity to apply skills gained in the MBA core courses to real-world situations. MBA/PCMI students will then return to Leeds for one year to complete the MBA degree requirements.

Students in the Leeds MBA/MI program will:

  • Become full-fledged members of the highly competitive Peace Corps program;
  • Learn to apply skills gained in the MBA core courses to real-world situations in a high-need international environment;
  • Graduate with an excellent academic credential, plus a globally renowned experiential credential.

Requirements

The MBA program will consist of a minimum of 55 credit hours. The degree program will normally consist of 4 semesters of academic study (in residence).

Admission requirements include:

  • A submitted application (online only)
  • Two transcripts from each college or university attended
  • Completion of a four-year bachelor's degree
  • Two recommendations
  • GMAT (Graduate Management Admissions Test) scores
  • Several essays
  • An interview (by invitation only)

Candidates interested in the Leeds MBA/MI program must apply to and meet the application and admissions standards for both the Leeds MBA program and the Peace Corps. Visit the Leeds MBA Admissions page, Leeds admissions criteria page, and the Peace Corps Master's International website for additional admissions information.

Management Electives

Management Electives

MBAX 6500: Management of Organizational Change

Explores ways to improve organizations to meet demands of changing environments. Emphasizes theoretical framework and models of organization change, barriers to implementing change and ways to overcome them, and the roles of the change agent and/or consultant.

MBAX 6530: Negotiation and Conflict Management

Explores and builds skills for conflict management and negotiation problems faced by managers (e.g. dealing with subordinates, peers, superiors, or clients). Content is relevant to all MBA students, especially those interested in management, accounting, entrepreneurship, finance, and marketing.

MBAX 6540: Consulting Skills

Provides an integrative, hands-on exercise in managing change. Develops skills in contracting, collecting and analyzing data and writing reports. Teams practice these skills by conducting an organizational diagnosis, consulting project within an organization.

MBAX 6550: Management of Technology and Innovation

Examines a variety of issues common to management of technology, such as technology strategies, methods of technology transfer, selecting technology standards, managing the research and development process, and encouraging and rewarding innovation.

MBAX 6560: Executive Leadership

Provides an opportunity to examine leadership from the executive perspective in organizations including private and public sector firms, and non-profits.

Topics that are covered include how executives lead change and innovation in organizations, interacting with the top management team, dealing with the board of directors, leadership issues involved with governance of the firm, strategies for enhancing executive influence, assessing and understanding diverse leadership styles, and the ethics and responsibilities of the executive leader.

A mix of learning activities will be used to cover the material including cases, individual projects, short lectures, guest speakers, video clips, and experiential activities.

MBAX 6825: Sustainable Business

Exposes students to an overview of concepts related to the challenges of meeting the interests of all stakeholders in a way that balances social, environmental, and economic resources and impacts. Readings will be selected to present competing viewpoints on several topics to provide students.

MBAX 6845: Social Entrepreneurship in Emerging Markets

Contemporary managers and entrepreneurs who wish to serve emerging markets must be aware of both the associate potential and pitfalls of those markets and evolve contextually tailored strategies. The course provides a framework for analyzing socio-cultural, legal, political and economic features for emerging markets and a skill set to assess potential for entrepreneurial ventures in these markets.

MBAX 6410: Business Process Design

Covers the concepts and tools to design and manage business processes. Emphasizes modeling and analysis, information technology support for process activities, and management of process flows. Graphical simulation software is used to create dynamic models of business processes and predict the effect of changes. Prepares students for a strong management or consulting career path in business processes.

MBAX 6420: IT and Business Strategy

Although some companies are very successful in discovering and cultivating innovative technology-enabled business strategies, many fail in the process. This course combines theories and frameworks with practical approaches to provide students with the skills required to help companies identify business opportunities, find appropriate information related technologies, and lead adoption efforts to success.

MBAX 6440: Project Management

Acquaints the student with multidisciplinary aspects of project management, including the relationship between schedule, cost and performance. The course uses a hands-on project where the student interacts with a real customer, providing an opportunity to utilize the qualitative and quantitative tools taught in the classroom. At the conclusion of the course, the student may be eligible to apply for a project management certification from Project Management Institute based on previous work experience.

MBAX 6460 Supply Chain Management

Explores the key issues related to the design and management of supply chains. Covers the efficient integration of suppliers, production facilities, warehouses, and stores so that the right products in the right quantity reach customers at the right time. Focuses on the minimization of the total supply chain cost subject to service requirements imposed by a variety of industries.

Entrepreneurship Electives

Entrepreneurship Electives

MBAX 6100: Entrepreneurship

Examines the environments of entrepreneurial firms from start-up to development of ventures. Allows students to assess their “fit” with entrepreneurial firms. Key element is learning the process of determining the difference between ideas and commercializable opportunities through feasibility analysis and plans.

MBAX 6110: Entrepreneurial Finance

Addresses a variety of topics including financial valuation, various sources of funds, structures and legal issues in arranging financing, the private and public venture capital markets, and preparation for, and execution of, an initial public securities offering.

MBAX 6130: Sustainable Venturing

Focuses on environmentally sustainable business ventures as well as issues associated with starting and operating a business that solves natural environmental challenges while achieving profitability. Includes a number of case studies, topical discussions, talks by environmental entrepreneurs, and an applied or library research project.

MBAX 6170: Business Plan Preparation

Completion of a sophisticated business plan within task groups from the concept through all the elements of a professionally written business plan. Provides a high level of interaction with businesses and entrepreneurs.

MBAX 6180: Start Up Execution

Affords student teams that have taken MBAX 6170: Business Plan Preparation the opportunity to further refine and improve their plans and/or prepare for national business plan competitions via independent study.

MBAX 6190: Projects in Entrepreneurial Companies

This course is limited to 12 students per section. Each student is matched with an entrepreneurial company to complete a project which is key to company strategy. In addition the student will experience the total company environment at top management level through attending management meetings and interacting with cross-functional managers and employees. Students as a group exchange e-mail and meet face-to-face to discuss opportunities and issues through experiences in their companies.

MBAX 6825: Sustainable Business

Exposes students to an overview of concepts related to challenges of meeting interests of stakeholders so to balance social, environmental, and economic resources and impacts. Will provide students an introduction to the diversity of sustainability-related topics relevant to today’s business managers and entrepreneurs. Students will investigate avenues for using market strategies to build a path toward global sustainability.

MBAX 6845: Social Entrepreneurship in Emerging Markets

Contemporary managers and entrepreneurs who wish to serve emerging markets must be aware of both the associate potential and pitfalls of those markets and evolve contextually tailored strategies. The course provides a framework for analyzing socio-cultural, legal, political and economic features for emerging markets and a skill set to assess potential for entrepreneurial ventures in these markets.

Finance Electives

Finance Electives

MBAX 6200: Advanced Corporate Finance

The objective of the course is to provide the student with a state-of-the-art understanding of the following corporate finance topics: corporate investment policy, real options, mergers and takeovers, corporate governance, corporate restructuring, management compensation, and corporate financial strategy.

MBAX 6210: Applied Financial Management

Analyzes the financial condition, planning, and control of current assets, current liabilities, and long-term financial arrangements. Topics include financial planning, managing working capital, short- and long-term financing, capital budgeting, valuation, and capital structure policies. Case studies are emphasized.

MBAX 6220: Investment Management and Analysis

Covers managing investment portfolios by blending academic theories and evidence with practitioner experience. Topics include risk and return relationships, securities, value theory (capital asset, arbitrage, and option pricing), portfolios, and performance evaluations.

MBAX 6230: International Financial Management

Examines the financial procedures, policies, and risks faced by firms conducting business internationally. Topics include examining the international finance environment, managing foreign exchange risk exposure, managing international working capital, conducting analysis, and developing an understanding of international financial markets.

MBAX 6250: Derivative Securities

Derivatives, like options, futures, forwards, and swaps, encompass all aspects of finance. Topics cover the characteristics, valuation, and trading strategies associated with derivatives as well as their use in risk management.

MBAX 6260: Fixed Income Investing

Fixed income securities are those that nominally promise a fixed stream of payments. They include government and corporate long and short-term debt issues, which far exceed the amount of corporate stock issues, as well as long term personal debt (i.e. home mortgages).

The course develops some of the practical analytical tools for describing these securities, the markets where they are traded, and their purchase and management by financial intermediaries. In doing so, stress is placed on the huge market for US government debt, because it provides a foundation for the development of more specialized tools used in the other markets.

MBAX 6110-3: Entrepreneurial Finance

Addresses a variety of topics including financial valuation, various sources of funds, structures and legal issues in arranging financing, the private and public venture capital markets, and preparation for, and execution of, an initial public securities offering.

MBAX 6803 Microfinance

Microfinance provides savings and loan access to the world’s poorest individuals. The loans are small, uncollateralized, and are mostly available to women. Micro-lending is able to break the credit barrier for the eighty percent of the world’s population that has no access to conventional loans due to their high risk. Even though these loans are quite small, they allow development of microenterprises and increase income and employment both in rural settings and in inner cities with high concentrations of poor women and children. The course will examine the history of microfinance, institutional development through microfinance institutions (MFIs), policy implications, and business development plans. Develops an understanding of how microenterprise services strengthen business and improve the economic conditions of micro-entrepreneurs and their households.

Marketing Electives

Marketing Electives

MBAX 6300: Marketing Communications

Focuses on the strategic and decision-making aspects of marketing communication from a managerial perspective. The course is designed to increase students' understanding of specific decision elements within an integrated marketing communications framework. Topics covered in the course include promotional objectives, agency relations, media selection, budgeting, and advertising research. The course also explores relevant advertising models and the economic and social effects of promotional activity.

MBAX 6310: Marketing Strategy

Marketing strategy has developed into an increasingly critical managerial activity as more businesses recognize the importance of a strong market focus and the delivery of superior customer value as bases for competitive advantage and long term financial success. The first part of the course discusses key elements of a successful marketing strategy including market definition, competitive analysis, market segmentation and product positioning, and the management of key relationships that enable effective strategy implementation.

The second part of the course focuses more specifically on one element of a firm’s overall marketing strategy, its branding strategy. The course explores branding principles and examines the branding strategies that firms employ to enhance their market performance.

MBAX 6330: Market Intelligence

Market Intelligence is a marketing decision-oriented course geared toward gathering, analyzing, and interpreting data about markets and customers. The course is for managers who will be using market research information rather than doing "marketing research." It is intended for people wanting to go into marketing management, consulting, general management, and entrepreneurship.

Participants will learn about the sorts of marketing decision problems in which research information might prove useful—problems of selection of target market, positioning, new product or service introduction, customer retention, pricing, communication, etc. The course has three objectives: learn to define the marketing decision problem and to determine what information is needed to make the decision and what is extraneous; learn how to acquire trustworthy and relevant data and to judge its quality; learn how to analyze the data and acquire the necessary knowledge to make certain classic types of marketing decisions.

MBAX 6350: Digital Marketing

How did automakers introduce hybrid electric vehicles to the U.S. market? Should a small biotech firm launch a genetically modified tomato? Did blue men and bunnysuited dancers help sell microprocessors for Intel? These are all questions about marketing of technology-based products. In this course, we extend and apply marketing frameworks to settings in which the products are truly novel, expensive to develop, and complex for users to understand.

The course focuses on marketing strategy, exploring the dynamics of early adopters vs. the mainstream market. Links are drawn between marketing strategy in innovative markets and value chain coordination, forecasting, pricing, and market research.

MBAX 6360: New Product Development

Over forty percent of the new products that are launched each year eventually fail in the marketplace. The purpose of this course is to provide students with a better understanding of the new-product development process, highlighting the inherent risks and different strategies for overcoming them.

Using a combination of lectures, cases, and a project, this course will examine the process of designing, testing and launching new products. Special emphasis will be placed on understanding the interplay between creativity and analytical marketing research throughout the development process. Branding issues, such as brand extensions and their impact on brand equity, will also be covered.

MBAC 6802: Pricing Strategy & Tactics

If effective product development, promotion and distribution sow the seeds of business success, effective pricing is the harvest. Although effective pricing can never compensate for poor execution of the first three elements, ineffective pricing can surely prevent those efforts from resulting in financial success. Objectives of the course are to examine concepts, theory and latest thinking on key issues in pricing, taking the perspective of the marketing manager; provide opportunity to apply concepts and theory to the solution of pricing problems in marketing settings; provide opportunity to make an independent assessment of the pricing strategy or tactics used by a specific company.

Real Estate Electives

Real Estate Electives

MBAX 6600: Real Estate Development

Studies methods of analyzing real estate opportunities. Includes urban economic, market, and location analyses. Studies local government controls. Features actual cases of local residential and commercial projects.

MBAX 6610: Real Estate Finance and Investment Analysis

Covers the link between real estate and capital markets through examination of financial institutions and instruments used to finance real property. Examines methods used to analyze value in property investments. Classroom activities include industry guest speakers.

MBAX 6620: Real Estate Project Competition

Develops skills in real estate decision-making. Teams design, complete, and present a real estate project in a competition forum. Team members organize and assign responsibilities, interact with real estate professionals, and apply appropriate quantitative and qualitative tools and procedures.

MBAX 6630: Real Estate Economics

This course will examine real estate market operations and will discuss alternative methodologies for estimating real estate value. The student will examine various theories of land price determination and use these models to understand how the private market allocates land to competing residential, office, retail, industrial/warehouse, hotel and other end users. The student will examine how factors influencing the demand for real estate interact with the factors influencing the supply of real estate to determine market rents and how the flow of future expected income is capitalized to yield the market price of the asset.

MBAX 6640: Real Estate Law

This course will examine the legal issues associated with developing, acquiring, transferring and leasing real property. The topics covered in this course include real estate contracts, land use and development agreements, vehicles for owning real estate, real estate covenants, conditions and restrictions, loan transactions, negotiating real estate contracts, commercial leases and real estate taxation. Material for this course will consist of assigned articles and real estate cases.

MBAX 6815: Survey of Best Practices in Real Estate Development

This course is designed to help equip next-generation real estate professionals with the foundational knowledge and tools they’ll need to make the most of this extraordinary opportunity disguised as a singular challenge.

It will introduce them to the companion concepts of smart growth and sustainability, nested frameworks for physical and economic development born of a desire to redress the perceived past failures of markets and public policies while providing an affirmative alternative for the future. It explores the techniques, processes, tools and capabilities required to effectively and creatively manage growth and land use change in the light of the dramatic shifts beginning to transform the way we approach and even conceive land use and development.

Courses

MBAX 6130: Sustainable Business Venturing

MBA: Fall 2010

Focused on understanding how and why business engages in creating environmentally sustainable products, services and markets.

Syllabus


News

MBA students showcase business plans in competition

Leeds School of Business

January 15, 2013

Teams of MBA students will present business plans in a contest judged by local entrepreneurs and venture capitalists.


MBA Awards

Leeds School of Business

May 10, 2012

A summary of the MBA Awards for both students and faculty from the 2012 graduation ceremony.


CU-Boulder and Harvard Team Win $50,000 Grand Prize at National Urban Design Competition

Leeds School of Business

April 6, 2012

Chad Murphy and Alex Atherton, two MBA candidates in real estate from CU-Boulder, are part of a joint team between the University of Colorado and Harvard University which won the first place grand prize of $50,000 in a national urban design competition.


Past Events

Event

MBA & Evening MBA Information Session

April 3, 2012

6:00 pm – 8:00 pm

Koelbel S233

Full-time MBA and Evening MBA admissions presentation.

Registration begins December 19 2011 at 6pm and ends on April 3, 2012 at 2pm.


Event

MBA & Evening MBA Information Session

March 22, 2012

6:00 pm – 8:00 pm

Koelbel S233

Full-time MBA and Evening MBA admissions presentation.

Registration begins December 19, 2011 at 6pm and ends on March 22, 2012 at 2pm.


Event

MBA & Evening MBA Information Session

February 21, 2012

6:00 pm – 8:00 pm

Koelbel S233

Full-time MBA and Evening MBA admissions presentation.

Registration begins December 19, 2011 at 6pm and ends on February 21, 2012 at 2pm.


Event

MBA & Evening MBA Information Session

February 7, 2012

6:00 pm – 8:00 pm

College Hill Public Library 3705 West 112th Ave. Westminster, CO 80031-2140

Full-time MBA and Evening MBA admissions presentation.

Registration begins December 19, 2011 at 6pm and ends on February 7, 2012 at 2pm.


Event

MBA & Evening MBA Information Session

January 17, 2012

6:00 pm – 8:00 pm

Koelbel S233

Full-time MBA and Evening MBA admissions presentation.

Registration begins December 19, 2011 at 6pm and ends on January 17, 2012 at 2pm.


Event

MBA & Evening MBA Information Session

January 5, 2012

6:00 pm – 8:00 pm

Koelbel S233

Full-time MBA and Evening MBA admissions presentation.

Registration begins December 19, 2011 at 6pm and ends on January 5, 2012 at 2pm.


Event

Leeds MBA Information Session

December 7, 2011

6:00 pm – 8:00 pm

Koelbel S233

Leeds MBA admissions presentation.

Registration begins October 24, 2011 at 6pm and ends on December 7, 2011 at 2pm.


Event

Leeds Evening MBA Information Session

November 17, 2011

6:00 pm – 8:00 pm

Koelbel S233

Leeds Evening MBA admissions presentation.

Registration begins October 24, 2011 at 6pm and ends on November 17 , 2011 at 2pm.


Event

Leeds MBA Information Session

November 8, 2011

6:00 pm – 8:00 pm

Koelbel S233

Leeds MBA admissions presentation.

Registration begins October 24, 2011 at 6pm and ends on November 8, 2011 at 2pm.


Event

Leeds MBA Information Session

October 26, 2011

6:00 pm – 8:00 pm

Koelbel S233

MBA admissions presentation.

Registration begins August 7, 2011 at 6pm and ends on October 26, 2011 at 4pm.


Event

Leeds MBA Information Session

October 11, 2011

6:00 pm – 8:00 pm

Koelbel S233

MBA admissions presentation.

Registration begins August 7, 2011 at 6pm and ends on October 11, 2011 at 4pm.


Event

Leeds MBA Information Session

September 27, 2011

6:00 pm – 8:00 pm

Koelbel S233

MBA admissions presentation.

Registration begins August 7, 2011 at 6pm and ends on September 27, 2011 at 4pm.


Event

Leeds MBA Information Session

September 14, 2011

6:00 pm – 8:00 pm

Koelbel S233

MBA admissions presentation.

Registration begins August 17, 2011 at 6pm and ends on September 14, 2011 at 4pm.


Event

Leeds MBA Information Session

August 30, 2011

6:00 pm – 8:00 pm

Koelbel S233

MBA admissions presentation.

Registration begins August 4, 2011 at 6pm and ends on August 30, 2011 at 4pm.


Graduate

MBA Graduation Ceremony

May 6, 2011

3:00 pm – 5:00 pm

Macky Auditorium

MBA and PhD graduation ceremony


Graduate

MBA Information Session

March 15, 2011

6:00 pm – 8:00 pm

Koelbel S233

Fulltime MBA admissions presentation.

Registration begins February 10, 2011 at 6pm and ends on March 15, 2011 at 1pm.


Graduate

MBA & Evening MBA Information Session

February 15, 2011

6:00 pm – 8:00 pm

Koelbel S230

An overview of the Leeds MBA and Evening MBA programs and an excellent introduction to the Leeds community.


Publications

Publication

Leeds MBA Brochure

February 2011

Leeds MBA Program Brochure

Full Publication


Publication

Leeds Evening MBA Brochure

August 2009

Leeds Evening MBA Brochure

Full Publication


Contact

  • 303.492.8397
  • Fax: 303.492.1727
  • Office: Koelbel S230
  • Location & Map

MBA Roundtable

MBA Academic Calendar

  • Fall Semester 2013
    August 26 – December 19, 2013
    Fall Break: November 25-29, 2013
    Commencement: December 20, 2013
  • Spring Semester 2014
    January 13 – April 25, 2014
    Spring Break: March 24-28, 2014
    Graduation: May 9, 2014