Colorado Business Leaders, Students Talk 'Conscious Capitalism'

Article

New West

March 3, 2011


Interest in conscious capitalism, a term used to describe a commitment to creating business models that benefit society and the environment, has grown in the past 30 years and is gaining momentum, said Donna Sockell, Director of Center for Education on Social Responsiblity at the Leeds School of Business at the University of Colorado at Boulder.

The successes of present entrepreneurs may show future entrepreneurs that the risk is worth taking. Emily Booth, a junior accounting major at the Leeds School of Business at the University of Colorado has already struggled emotionally with the risks involved in starting a socially responsible business.

“A lot of times in life we’re too afraid of not making enough money, too afraid of failure or just afraid of the unknown,” Booth said.