Ji Hoon Jhang is a fifth year doctoral student in Marketing at the Leeds School of Business at the University of Colorado at Boulder. Before joining the PhD program, he earned a Masters degree in Statistics at Stanford University, and an MBA and Bachelors in Business Administration at Korea University. He also served as First Lieutenant in the ROKAF (Republic of Korea Air Force) for four years. Ji Hoon’s primary research interests include goal proximity and time perception in consumer financial decision making. He has a forthcoming paper in the Journal of Marketing Research.